I just finished reading Scott Straten’s book, Unmarketing. While I have a lot of fantastic things to say about this book, I got on new perspective on one particular aspect of my career as a marketer that I know I need to improve upon. I hate networking events. While I haven’t had to do any [...]

I ran into my friend Patti this weekend, a brilliant advertising mind and an all around inspiring woman, and we got to talking about jobs, careers and learning. I have felt as though I am at a disadvantage as I have never been part of a team. I graduated with my bachelor’s degree three years [...]

After just one week of writing my professional goals down on this blog, I find myself really making an effort to learn about leveraging social media for business. I have really engaged with social media professionals on Twitter and I’ve even worked on a social media strategy for my other little blog. While the company [...]

Here I am again! I have some hefty goals this year. They are especially hefty considering that my free time is limited or already booked. I have personal goals for both my mind and body, I have career goals and I have academic goals. It would be entirely too long (and entirely too time consuming) [...]