It’s interesting that I wanted so badly to get out of marketing, after my last (real) job left such a bad taste in my mouth. Yet, here I am researching the very thing that made me spend a year and a half of my life wondering why I took that course of study. Not surprisingly, [...]

For my strategic marketing course this semester, my team has to lead a discussion about nontraditional forms of advertising and promotion. This would be such a piece of cake, if there weren’t a catch. You see, another group has to lead a discussion about marketing on the web. Our nontraditional marketing mediums must be offline. [...]